Propel MaxPropel MaxA specialist Google Ads audit, built into an on-demand tool.
Propel Max analyses your Google Ads account using the same technical approach we use when assessing accounts for our clients.
It runs around 30 checks across your account to uncover inefficiencies, tracking issues, structural problems and opportunities to improve performance.
- 90 days of detail
- 3 years of trends
- Tailored to your targets
Start your audit
A quick note about Google access
Google doesn't offer a read-only permission for Google Ads. That's why its consent screen says “see, edit, create and delete”, even though our audit only needs to read your data.
We only run read queries. We don't make changes to your account, we don't add it to our MCC, and we don't keep access once the audit is finished.
Your account stays yours. We just take a look under the bonnet.
What Propel Max does
Propel Max is a Google Ads auditing tool built and operated by Propel Digital. It gives you an independent view of what's happening inside your account, without requiring you to hand over an ongoing relationship with an agency.
Connect your Google Ads account
Sign in with Google and choose the account you want to audit.
Google's Ads permission is broader than the access Propel Max actually uses. We only issue read requests — we don't create, edit or delete anything.
Tell it about your business
Your account data tells us what happened. It doesn't tell us what you were trying to achieve.
So before the audit runs, you answer a short set of questions about your business and your targets. Propel Max uses your answers to judge the numbers against what good actually looks like for you — the same context we'd ask a client for on a kick-off call.
What it asks about
- What you sell, and which products or services matter most
- Your targets — cost per lead, ROAS, or growth goal
- Which conversions you actually count as a win
- Whether brand and non-brand are split, and how
- The locations and markets you serve
- Competitors you want to be measured against
- Anything else that would change how we read the numbers
The more you share, the better the report will be.
Every answer changes what the audit looks for and how hard it judges what it finds.
We analyse your account
Propel Max looks at the data behind your Google Ads performance, including campaign, keyword, ad, conversion and spend data from the last 90 days, plus three years of monthly totals to identify longer-term trends. Your answers from step 02 are read alongside the data, so the checks are weighed against your targets rather than generic benchmarks.
It then runs around 30 checks covering areas such as
- Wasted spend
- Bidding and budgets
- Conversion tracking
- Campaign structure
- Keywords and search performance
- Ad performance
- Quality Score
- Landing pages
- Competitor and market signals
You get the audit
The findings are pulled together into a written technical audit, highlighting the issues we think matter most and where there are opportunities to improve the account.
You'll receive it at a private link by email.
We remove the access
When the audit is finished, Propel Max revokes its Google access and deletes the credential.
Your account is never added to our manager account and we don't retain standing access.
What you'll find in your audit
Propel Max isn't designed to give you a generic account health score. It looks at the detail behind your campaigns to identify where performance could be improved.
Find wasted spend
See where your budget may be going towards low-value searches, keywords, products or campaigns.
Check your bidding
Understand whether your bidding strategy, budgets and settings are giving Google's algorithms the right conditions to perform.
Audit your tracking
Identify gaps or issues in your conversion tracking and the signals you're feeding back to Google.
Review your account structure
Spot unnecessary complexity, duplication and structural issues that can make an account harder to manage and optimise.
Assess your ads and landing pages
Look at relevance, coverage and performance across the journey from search to conversion.
Find opportunities
Surface areas of your account that deserve a closer look, from search performance and Quality Score to competitive signals.
The result is a practical view of what's working, what's not and what we'd look at next.
Why Propel Max requests access to your Google Ads data
Propel Max needs access to your Google Ads data to run the audit. It requests the auth/adwords Google Ads scope for this purpose.
Google does not provide a separate read-only Ads permission, which is why its consent screen describes a broader level of access. Propel Max only uses the permission to read the data required for the audit.
What we access
Only the Google Ads account you select. We don't request access to your Gmail, Drive, profile or other Google services.
What we use it for
Your Google Ads data is analysed to produce your audit report. It isn't sold, used for advertising or ad targeting, shared with third parties, or used to train models.
How long we keep access
Only for as long as it takes to run your audit. The credential is encrypted while in use, then revoked through Google's systems and deleted.
Want to revoke access yourself?
You can remove Propel Max's access at any time through your Google Account permissions. Our use of Google data follows the Google API Services User Data Policy, including its Limited Use requirements.
Connect your account and see what the audit finds.
Propel Max was built from the same account analysis we use when we audit Google Ads accounts for our clients.
It's designed to go beyond surface-level checks and give you a useful, independent view of the technical issues and opportunities inside your account.
Ready to start?
Around 5 minutes to connect your account and answer a few questions about your business. No card details, no call and no obligation.
Connect Google Ads & start my audit